Marketing is implemented in a perpetual transformational environment and as subtle as a game of chess. Facing the fluctuating global market, CEIEC has commenced its strategic transition since 2005. With the modification of Chinese foreign trade policy, CEIEC expanded its business operations from import and export to overseas engineering contract, bidding and tendering, defense electronics, ship business, and international trade. Based on CEIEC’s advantages in channel resources and outstanding abilities of capital operation and project management, it has embedded chessmen across the entire globe. CEIEC has built outstanding relationships with countries in Middle East, West Asia, North Africa, Southwest Africa, Latin America, Southeast Asia, and many other nations. The developing market gap among various countries and its relative advantages in productivity, CEIEC is implementing its global strategy methodically and with precision.

While playing the game of chess, we should keep calm and focused on the game whole-heartedly. The Global market is full of lures and traps. We should firmly keep on our orientation, obliterate the obstacles and temptation, and generate unremitting efforts to devote ourselves to the development of CEIEC. In the future, we will continue to improve our core competencies so that we can maintain our competitiveness in the world game of chess.

By contending in the game of chess, we can make friends from all over the world. By playing chess with friends, friendship is ever more significant. The global economy is an endless chess game. We sincerely invite friends of all trades to join hands, and create prosperous future of World trade.